Lee Stafford
www.leestafford.com
Hair whiz, Lee Stafford is one of Britain’s most respected and exciting celebrity hairdressers, owning multiple salons throughout London,
Lee also has his own hair care range and TV show. Lee Stafford’s hair care and styling collection spans from shampoos to dehumidifiers,
protection sprays, waxes and shine treatments.
The Brief
- Publicise Lee Stafford hair care, with a specific focus on the dry shampoo.
- Increase consumer awareness and demand, thereby increasing opportunities for retail distribution
- Editorial in a range of women’s, health & lifestyle publications
- Educate consumers about the features and benefits of Lee Stafford dry shampoo
Our Success
Through extensive editorial placements, sampling at events, giveaways and promotions, WordStorm PR helped to grow and develop the Lee Stafford brand in the Australian market. In order to reach Lee Stafford’s target audience, WordStorm also pursued sampling opportunities at national consumer and media events.
Media Coverage
Lee Stafford Dry Shampoo was featured on prime time television show, A Current Affair and in Australia’s widest-read magazine, The Australian Women’s Weekly. Media coverage was also published in WHO, That’s Life, Woman’s Day, New Idea, Grazia, Women’s Health & Fitness, Jetstar, Weight Watchers, The Courier Mail and mX.
Testimonial
“We are absolutely delighted with the exposure WordStorm was able to generate in the print media, even capturing the interest of A Current
Affair. Our feedback from consumers and the trade was overwhelming. Almost daily exposure on the brands enabled us to gain new business with
major retailers. WordStorm’s communication was first class. We were kept informed of all PR obtained in every section of the media. We will
continue to use and recommend WordStorm.”
Chris & Pam Higgins
Owners – Wilfred Owen, exclusive distributors of Lee Stafford in Australia
