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health & beauty pr case study





Freezeframe with INHIBOX is the world’s first topical Botox® alternative, instantly erasing wrinkles within minutes of application. The highest-selling cosmetics product in MYER, it provides salon-style beauty at home and is clinically proven to relax wrinkles by 63% in 28 days.



The Brief

WordStorm PR was asked to implement a comprehensive launch campaign for Freezeframe, targeting media and consumers.

  • Launch Freezeframe into the market- generating media buzz and raising consumer awareness
  • Increase sales through extensive media exposure, especially television coverage
  • Position freezeframe as a less expensive, at-home alternative to Botox®


Our Success

WordStorm exceeded expectations with the Freezeframe PR campaign generating more than 50 instances of media coverage in a four-month period. With such extensive coverage, Freezeframe quickly became the fastest-selling cosmetic product in MYER. WordStorm held media briefings for Freezeframe, where journalists were able to try the product for themselves. More than 30 journalists attended those briefings.


Media Coverage

Freezeframe was featured twice on A Current Affair and received a large segment on 9am with David and Kim. WordStorm also secured media coverage in a wide range of women’s, health and lifestyle magazines, newspapers, TV and online, including: Madison, marie claire, That’s Life, Take 5, New Idea, Grazia, The Daily Telegraph, The Sunday Herald Sun, mX and body + soul.





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