Dermablend Corrective Cosmetics
www.duit.com.au
Dermablend Corrective Cosmetics is the market leader in corrective make-up, providing the most complete, natural looking coverage
available for face and body imperfections. The unique and highly opaque products were specially developed by dermatologists to hide
noticeable flaws. Dermablend is easy to apply, blends smoothly and evenly and can be used with other cosmetics.
The Brief
- Increase awareness of Dermablend Corrective Cosmetics
- Position Dermablend Corrective Cosmetics as a product for the everyday consumer and those with significant skin imperfections
- Educate key beauty journalists about the unique qualities of Dermablend Corrective Cosmetics
- Encourage sales of Dermablend products through editorial reviews
Our Success
WordStorm held media briefings with over 20 beauty journalists to educate them about the uses and applications of Dermablend Corrective Cosmetics. Whilst most journalists are only interested in “new” products, WordStorm was able to generate considerable interest about the brand, resulting in a range of high quality articles about the Dermablend product range.
Media Coverage
Dermablend was featured in a range of media outlets including Take 5, That’s Life, StyleIcons.com.au, The Sunday Age, mX (Sydney), Professional Beauty, Grazia.com.au, Fernwood Magazine and Notebook magazine, to name a few.
