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health & beauty pr case study


Sydney Dental Professionals



Sydney Dental Professionals is a well-regarded dental practice based in Sydney’s CBD. Owner, Dr Jeffery Albert provides traditional and basic dental services as well as cosmetic services such as teeth whitening, straightening, implants and dental makeovers.



The Brief

  • Position Dr Jeffrey Albert as an expert in the field of dentistry
  • Educate consumers about Sydney Dental Professionals, therefore encouraging an increase in patient numbers
  • Position Sydney Dental Professionals as the experts in cosmetic dentistry services


Our Success

The publicity campaign was an enormous success, with WordStorm PR securing several media placements in a range of high-circulating media outlets focusing on health, women and lifestyle. As a result of media coverage, consumers were educated about Sydney Dental Professionals and their services. This resulted in a significant increase in patient numbers.


Media Coverage

Sydney Dental Professionals was featured in several publications including Cleo, Harper’s Bazaar, Cosmopolitan Bride, Famous, Take 5, The Daily Telegraph, The Sunday Telegraph, BeautyHeaven.com.au, The Southern Courier and ABC Radio.





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