Newly launched in Australia, Beauté Pacifique is Denmark’s leading cosmeceutical brand. Each product is aimed at healing, restoring and improving the skin’s condition. WordStorm PR was hired to implement a comprehensive launch campaign for Beauté Pacifique treatment products, educating media and consumers about the products’ features and benefits.
- Launch Beauté Pacifique in Australia by exposing the brand to its target audience
- Increase hits to the Beauté Pacifique website
- Educate clinics and industry professionals about Beauté Pacifique to encourage stockists
Sales and stockists for Beauté Pacifique increased significantly following its Australian launch. WordStorm held media briefings for Beauté Pacifique, where journalists were invited to test the quality of their skin and come back for a second scanning session after a few weeks. Over 30 of Australia’s leading beauty and lifestyle journalists attended the briefings. Beauté Pacifique is now a widely recognised beauty brand within Australian media; a great achievement in the competitive beauty industry.
As a result of WordStorm’s strong relationships with beauty and lifestyle journalists, extensive coverage was secured in a range of key women’s, beauty and health publications such as: Australian Women’s Weekly, Pregnancy and Birth, NW, Younger You, Mother & Baby, Bella Beauty, Realize Beauty and Australian Advanced Aesthetics.