Anasazi Trading Pty Ltd was established by Margaret Butler 13 years ago. The company is a wholesale distributor for high end brands including Nigella Lawson, Method, Umbra, Interdesign and the signature Anasazi commercial and homewares brand. Anasazi Trading can now be found in approximately 800 retail outlets and 1600 department stores around Australia and New Zealand.
Our Aims
- Expose Anasazi Trading and all associated brands to its target market
- Further establish Anasazi Trading in the business and homewares market
- Maximise the credibility of the business and its products
- Encourage consumers to purchase the products
- Encourage retailers to stock the products
- Increase the professional profile of Margaret Butler and her team
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“The momentum that the PR has created is really something special. It is measurable in terms of the response we receive from both our customers and suppliers locally and internationally.
The benefit of good PR has given Anasazi a prestigious profile that supports cultivating relationships. When we visit new customers, our reputation can easily be established without the usual long “getting to know” process.”
Margaret Butler
Managing Director
Anasazi Trading Company
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What We Achieved
In under a year, WordStorm secured over half a million dollars worth of equivalent advertising editorial in a variety of mediums. We believe the warm response to the introduction of Method homewares to Australia was greatly assisted by our targeted PR campaign.
Media Coverage
The Australian, Vogue Living, Shop ‘Til You Drop, Family Circle, Inside Out, Australian House and Garden Magazine, Woman’s Day, Australian Women’s Weekly, Wealth Creator, Super Food Ideas, Vive, Belle, R+B Home, Links Home, Sunday Life Magazine and The Daily Telegraph, among others.
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