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Australian sun care business, UV SolarCare is a forward-thinking company, dedicated to providing the best sun care products to meet today's climate. By combining innovation with research and development, they seek to educate people about the importance of protecting your skin from the sun’s harsh UVA and UVB rays. UV SolarCare carries a unique range of Australian made sun protection products for all members of the family, including a range of Wiggles sun care, UV Monitor Bracelets and Key Rings, SPF 30+ Sun Screens and Lip Balms and a range of After Sun Care products.
Our Aims
- To promote the first ever range of Wiggles sun care products
- Publicise the importance of continual, everyday use of sun screen – a lifestyle choice, not just something to wear during the summer months
- Establish and build the founder and director’s profile in Australian media
- Position UV SolarCare as one of the leading innovators in research and development of sun protection products to suit Australia’s climate
- Increase understanding and awareness of the correlation between global warming, increase in UV rays and skin cancer
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"By using the team at Wordstorm, we were able to add credibility to our national launch of our product range.
Wordstorm are now an effective part of our team and we look forward to the next phase of our media assault."
Tony Mansfield
CEO
UV SolarCare
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What We Achieved
WordStorm was extremely successful in its primary objective of increasing awareness about The Wiggles range of sun screen for children. The company’s profile and position in the sun screen market was also increased significantly. During three month campaign that WordStorm worked with UV SolarCare, we were successful in achieving the campaign’s objectives. Editorial coverage was obtained in a wide range of media , from business press to children’s magazines, gift guides and women’s publications. Coverage was also achieved in a number of online publications.
Media Coverage
UV SolarCare was featured in a number of publications, including: Woman’s Day, The Sunday Telegraph, The Herald Sun, The Daily Telegraph, Mother & Baby online, Slimming & Health, The Advertiser, Take 5, The Gold Coast Bulletin, TV Soap, Little Angel, Little Friends & www.femail.com.au
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