Pacchini & Sons was formed in 1972 and quickly established dealings with independent supermarkets and delicatessens as food importers, wholesalers and brokers. In 1979 the third-generation family-run business began developing its import division to cater for the increasing demand for good quality imported food products.  Pacchini & Sons have a national distribution network, which enables them to offer comprehensive, reliable and efficient solutions for importing, wholesaling, retailing and distributing food products from Australia and around the world.

Pacchini & Sons currently carry over 1200 products from over 60 companies across 12 countries and stock to over 2300 outlets across Australia, including supermarkets, specialty grocers and delicatessens. They import food goods such as Cardini’s ‘The Original Caesar Dressing’, Cardini’s Parmesan Ranch Dressing, Cardini’s Caesar Salad Croutons, de Nigris range of Balsamic Vinegars, Onassis Dolmades & Giant Beans and Cholula Hot Sauce.

Our Aims

• To increase consumer awareness about the brands that Pacchini & Sons import, ultimately leading to increased purchase
  
• Through media presence, encourage potential and existing retailers to stock Pacchini & Son’s food products
  
• Increase retail distribution networks throughout Australia
  
• Strengthen brand image and recognition of Pacchini & Son’s products amongst consumers, retailers and potential customer

"Our brief was difficult and demanding. At no time though, did we hear the words “no”, “too hard” or “can’t be done”. The Wordstorm staff went out of their way to create activities that promoted our brands and gained exposure in many publications.

The value of the articles printed was far in excess of what our budget would have allowed us to spend on traditional advertising. So, in summary, we were very happy with the Wordstorm Team and have often recommended them to associates and colleagues."

Naldo Pacchini
CEO
PACCHINI & SONS

What We Achieved

WordStorm has been successful in obtaining a number of media articles in a wide range of national publications, including newspapers, magazines, regional publications and online media. Through media coverage, WordStorm helped to increase awareness of the products distributed by Pacchini & Son’s, therefore boosting sales for a number of their brands.

Media Coverage

Pacchini & Sons were featured in a number of varied publications such as: The Daily Telegraph, Sunday Magazine, Men’s Style, Woman’s Day, Famous, Healthy Food Guide, Weight Watchers Magazine, Good Health & Medicine, Fernwood Magazine, TV Soap, Take 5, City Weekly, The Courier Mail, Australian Parents, mX Newspapers (Sydney, Melbourne & Brisbane)