Sweet William is the first company in Australia to manufacture dairy free chocolate for individuals with special dietary needs. WordStorm was approached by Sweet William to launch their new ‘nut-free nut bar’ Not Nuts and to promote their Chocolate Spread.

Sweet William uses a unique process for their chocolate products which means that compared to regular chocolate, Sweet William chocolates have healthier attributes including increased fibre, Vitamin E, Omega 3 and Omega 6 fatty acids, while also being free from trans fats. Their chocolate products cater to those with food intolerances and are free from dairy, lactose, gluten, tree nuts, peanuts and animal products.

Our Aims

• To launch Sweet William’s new ‘nut-free nut bar’ Not Nuts into the Australian market place via the media
  
• To position Sweet William as the leading Australian producer of dairy free chocolate
  
• To create awareness and encourage sales of Not Nuts and Sweet William’s Chocolate Spread via consumer media

What We Achieved

WordStorm was successful in its aim to maximise media exposure for Sweet William and their products. This included media coverage with Australia’s leading food publications and newspapers nationally, which was ideal in reaching grocery buyers and potential customers.

Media Coverage

Sweet William chocolate products were included in over 45 of Australia’s leading publications including The Sunday Telegraph, The Daily Telegraph, The Herald Sun, mX, Super Food Ideas, Australian Good Taste, Australian Table, ABC Delicious and Slimming and Health. Their branding and key messages were displayed to over 4.9 million people nationally.