Bella Bodies Shapewear is a leading Australian shapewear company, which specialise in garments or ‘shapewear’ that reduce the size of the waist, tummy and thighs. Notably, Bella Bodies Shapewear also lays claim that some of the products in the range will help take off up to 6cms from the waist.

Launched in 2006, Bella Bodies Shapewear was one of the first companies to introduce shapewear to Australia, providing Australian women with a range of garments designed to enhance the female form.

With six new styles on the market, WordStorm PR implemented a comprehensive PR campaign which would publicise the new garments and inform women of the quick-fix shapewear solutions available.

Our Aims

• To increase awareness of the Bella Bodies Shapewear brand and the six new styles available
  
• Encourage sales and customer enquiries about Bella Bodies garments
  
• Encourage consumers to visit the Bella Bodies website
  
• Position Michel (founder) as “Shapewear Queen” in the Australian market
  

What We Achieved

WordStorm was successful in achieving the aims outlined for the campaign. We made sure we secured extensive coverage in women’s magazines, metro newspapers and online for the six new styles. We even secured coverage on A Current Affair, which in combination with the print and online articles, resulted in a greater amount of hits on the website and positioned Michel as a leader in the shapewear industry.

Media Coverage

Shop Til You Drop, New Idea, Woman’s Day, Cosmopolitan Bride, That’s Life, A Current Affair, Practical Parenting, Oxygen, Sunday Telegraph, Herald Sun, Sunday Mail, just to name a few!